CHASIN’
CHASIN’, Dutch performance jeanswear brand, wanted their bold rebranding to come alive in-store. We translated their vision into designs that capture the brand’s raw, urban spirit; from material choices to form and finish. Brushed metal, heavy bolts, polycarbonate, and steel were carefully selected to enhance the industrial aesthetic and create signage that doesn’t just guide, but makes a statement.
To complete the look, we designed custom hangers with a matte rubberized finish and subtly laser-engraved logos. Equipped with clips for heavier items and finished in CHASIN’ orange & a darker tone, they tie the full concept together, a cohesive in-store experience that feels as the new CHASIN’: confident and bold.




















