LOEWE x ON Running
The Loewe x On Collaboration Pop-Up Space in Chengdu, China, is a perfect reflection of both brands’ dedication to craftsmanship and innovation. Designed to bring together Loewe’s luxury aesthetic and On’s performance-driven spirit, the space required presentation materials that would seamlessly embody this unique fusion.
For this project, we crafted custom hangers that captured the essence of the collaboration. Minimalist yet striking, the hangers were designed with precision, featuring clean, contemporary lines that reflect On’s sleek functionality, while staying true to Loewe’s refined, artisanal quality. Made from FSC-certified wood and finished with a soft matte texture, each hanger exudes understated luxury.
To highlight the partnership, subtle details were added: hand-engraved logos of both brands, delicately color-filled, ensuring a perfect blend of identity and design. The result is a collection of hangers that not only elevate the presentation of the garments but also enhance the overall visual harmony of the pop-up space. An embodiment of collaboration, detail, and artistry.