Nike is one of many brands that is on a mission to circularity. For them to completely close their loop they had to be able to reuse, what they call, ‘POST CONSUMER TEXTILE FLUFF’. So, they approached us with the question whether we could transform this fashion waste into valuable store objects. We came up with multiple ways to process this material, we started producing hangers and, later on, panels; used for fixtures and other POS items.